We don't build AI. We purge the chaos.
Ruthless B2B tech-stack audits to identify the 5% that truly drives ROI.
Source: Productiv State of SaaS, 2024
Three separate AI writing tools in the same stack, each wrapping the same model. One direct API integration costs a fraction of the combined licenses.
Agents with direct publish access create legal and reputation exposure. The productivity gain doesn't justify the risk without a human approval step.
A CRM that consolidates pipeline, email, and AI summaries in one place eliminates three separate subscriptions. High adoption, clear ROI, no redundancy.
Most companies are currently building an 'AI Junk Drawer.' A subscription here, a wrapper there. It's not a strategy — it's an overhead catastrophe.
Not another vendor with a playbook. An honest audit.
We don't work with tool vendors. No commission, no referral kickback, no exclusive partnerships. Your verdict isn't shaped by anyone's margin.
We're not selling you software. Killing a tool doesn't make us money. Recommending the cheapest alternative doesn't close a deal. The only outcome that matters is your ROI.
The audit format and methodology are yours to keep. No follow-up contracts, no "implementation services." You make the decisions with complete information.
Growth consultants add complexity. We identify what's actually pulling its weight — and what's dead weight. Fewer tools, not more.
AI SaaS became the new dropshipping. Every week, another overpriced wrapper around a public model — marketed as a breakthrough, priced as a necessity. The tools multiplied. The results didn't.
Arthur Van Oudenhove started Syntho with a single mandate: cut through it. Not to sell software. Not to chase the hype. To give businesses an honest verdict on what their stack actually earns them.
No vendor relationships. No upsell incentive. The only outcome that matters is a leaner, more effective operation.